WHY LINK POPULARITY MATTERS

Link popularity is the number of incoming links that you have to your site from other sites. These links can be from directories, articles, or web sites. The more links you have pointing to your site, the better.

The number and quality of links that you have pointing to your site are a factor that many search engines consider when determining the rank or your site and individual pages of your site. Also, the more incoming links you have, the greater the traffic to your site.

Why is link popularity so important? Without good link popularity your site will never rank well for competitive search terms, and will not benefit from the high levels of free traffic that can come from having an effective link building strategy.